November 8 & 9, 2010
1st Annual International Conference on
Sustainable EduTourism
Explore the connection between
Educational Activities and Sustainable Tourism
Sponsorship Information Sheet
This innovative conference has been designed to bring together leading experts from the fields of hospitality/tourism and education to provide insight, stimulate, discussion, and facilitate capacity-building workshops on how to identify and move forward with EduTourism initiatives and capitalize on the potential of this enoroumous educational tourism market (EduTourism).
By definition, EduTourism is traveling for the purpose of formal or informal learning in a unique local environment. This results in a socially and economically sustainable tourism product that benefits both the region and its visitors.
The affect of this collaboration can result in the rejuvenation of tourism throughout the world, celebrating cultures and the intermingling of residents and citizens, greater support for preservation, conservation and sustainability and the creation of more meaningful value for visitors through deeper engagement and involvement with their surroundings.
The 2010 Conference is being held in Havana, Cuba, a destination well known for its splendid geography, vibrant culture and excellent education system. Cuba has focused heavily on tourism and education over the past few decades and with these attributes, it exemplifies an ideal EduTourism destination.
The purpose of this Conference will be to provide an interactive and creative environment in which to explore and discuss:
· multi-faceted approaches and possibilities of EduTourism;
· economic and social benefits of the collaboration between hospitality/tourism and the education/learning sectors and;
· to develop individual action plans to move toward creating a capacity building sustainable edutourism product
EduTourism benefits the geographic region as it:
· offers an additional sustainable source of tourism revenue,
· provides further opportunity to showcase, develop and incorporate local culture
· honors the local people/businesses and involves them in their geographic region in a more cohesive manner.The benefits will be broadly distributed among residents, tourism enterprises, governments, citizens, visitors, educational institutions, tec.
This fast growing sector provides a creative way to combine and promote a region’s education/learning opportunities and unique tourism strengths, creating social and economic harmony for its people resulting in a more sustainable tourism product.
With the economic and demographic shifts of the traveler changing rapidly and the many changes within the travel industry, there is a growing need for more creative and sustainable ways to market destinations and to satisfy the traveler.
This is an opportune time to develop new approaches that combine unique aspects of the local environment with learning/education such as:
· cultural activities ie. language, religion, art, music, or history studies
· environmental or eco tourism activities
· medical tourism
· education programs in hotels
· Conference, seminars, incentive programs
· Formal university programs
The conference is a unique partnership spearheaded by Canadian organizers, and supported by International partnerships. It is designed to attract International participation from industry and individuals within the hospitality, tourism and education sector including:
· DMOs, tour operators, regional associations, hoteliers, NGO
· event and conference planners
· hospitality and tourism operators, consultants, planners, developers
· national and regional tourism offices, destination management organizations
· training and education organizations, developers, suppliers, coordinators, and
· numerous professionals from heritage, cultural, entertainment, or artist fields
Attendees will benefit from a combination of networking opportunities, keynote speakers, panel discussions, practical interactive workshops and excursions that will:
· explore the longstanding history (and relevance to today) of educational tourism
· showcase what is currently being offered successfully in EduTourism globally and what can be learned from those experiences
· elaborate on key social and economic impacts (Triple Bottom Line) of EduTourism and how to integrate them, and
· inspire unique and innovative ideas of ways to combine learning and /tourism
· create an opportunity for each attendee to start to work on developing an individual action plan to move toward creating a capacity building, sustainable EduTourism offering.
Most attendees will be at the middle or senior management level, or equivalent, and have decision-making responsibilities and budgets, as well as influence within their organizations. The expected audience is 350. An detailed marketing campaign is being designed and it will be promoted globally through an advertising campaign directed towards: industry, associations, government organizations, and NGO’s.
Timing Overview
· There are a limited number of sponsorship opportunities. We prefer to have all sponsors secured and contracts signed by March 31, 2010.
· Informal promotion campaign began in January 2010, and will continue on a limited and individual basis until April 5th.
· Formal marketing campaign will commence April 5th
· The 1st International Conference on EduTourism will be held in Havana, Cuba on November 8-9, 2010. A family programme and excursion package will be made available as options by June 1st.
Sponsorship Inquiries can be directed to the Conference Chair, Lana Wood lana@gwatrainingbrokers.com or by calling 902.422.3483
SPONSORSHIP OPPORTUNITIES(US$)
Opportunity
|
Value
|
Requirements
|
Recognition |
Presenting Sponsor
(exclusive)
|
$25,000
|
Cash and/or similar value of gift-in-kind,
|
Name and logo on front of all communication materials including website, reminder postcards, promotional emails, conference program, conference attendees’ bags and event signage:
1st International Conference on EduTourism presented by …
At least two promotional pieces will include a 25-word description of the organization and web site link.
Six tickets to the full conference, including all sessions and workshop.
Speaking opportunity/welcome at a major keynote/opening session.
One booth space at trade show (if applicable).
Opportunity to attach company name to or gift to one major session.
Feature article (topic TBD) distributed to chapter newsletter editors for possible inclusion in chapter newsletters.
|
Major, Gold, Silver and Bronze Sponsors
Note: Major, Gold, Silver and Bronze gift-in-kind opportunities could include:Conference identity/marketing materials, Printing of conference and awards banquet programs, Onsite photography, Video production, Airline-hotel partner, etc.
Opportunity
|
Value
|
Requirements
|
Recognition
|
Major sponsors
Max 2
|
$15,000
|
Cash and/or gift-in-kind
|
Name and logo on front of all communication materials including website, reminder postcards, promotional emails, conference program, conference attendees’ bags and event signage:
1st International Conference on EduTourism major sponsor …
Four tickets to the full conference, including all sessions and the workshop.
Speaking opportunity at a keynote or session.
Opportunity to attach company name or gift to a major session
|
Opportunity
|
Value
|
Requirements
|
Recognition
|
Gold sponsors
(2)
|
$10,000
|
Cash and/or gift-in-kind
|
Name and logo on all communication materials including website, reminder postcards, promotional emails, conference program, conference attendees’ bags and event signage:
1st International Conference on EduTourism gold sponsor …
Two tickets to the full conference, including all sessions and the Silver Leaf Awards banquet.
Recognition at a keynote or session.
Opportunity to attach company name or gift to one major session
|
Opportunity
|
Value
|
Requirements
|
Recognition
|
Silver sponsors
(5)
|
$7,000
|
Cash and/or gift-in-kind
|
Name and logo on all communication materials including website, reminder postcards, promotional emails, conference program, conference attendees’ bags and event signage:
1st International Conference on EduTourism silver sponsor …
Two tickets to the full conference.
Recognition at a keynote or session.
Opportunity to attach company name or gift to a session .
|
Opportunity
|
Value
|
Requirements
|
Recognition
|
Bronze sponsors
(unlimited)
|
$5,000
|
Cash and/or gift-in-kind
|
Name and logo on all communication materials including website, reminder postcards, promotional emails, conference program, conference attendees’ bags and event signage:
1st International Conference on EduTourism bronze sponsor …
One ticket to the full conference.
Recognition at a session.
|
|
